Why Launches Struggle: The Leadership Problems Behind Execution Challenges

Every launch has a plan, yet many still struggle to meet expectations. This paper explores a critical but often overlooked reality: launch success is shaped not only by execution, but by the leadership conditions that support it. Based on original research and real-world observations, Nida Khan examines how stronger cross-functional ownership, decision-making, and alignment can help organizations avoid common launch pitfalls and improve readiness.

In this paper, you'll learn:

• What the Arya Launch Leadership Study revealed about launch success
• Why launch challenges are often leadership challenges
• Where accountability breaks down across functions
• The five capabilities of effective launch leaders
• How to create the conditions for better launch outcomes

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